As a Digital Experience Designer, I helped the leading organisation challenge assumptions around what customers want and help to create new ways of working that included design decision making based on insights and research. This includes showing empathy at every stage of the design process, as well as being regulatory and commercially minded to safely generate sales through conversion rate optimisation.
Early work at The AA involved developing the insurance sales journies as well the breakdown cover self-serve systems in Pega. This included becoming Certified System Architect to progress and have the ability to contribute as a Pega User Experience Designer.
Working on visual design and front-end development at Dial Media Group as part of a team with brands including P&O, Siemens, British Gas and Dyno-Rod. Our team was bought out by Flipside Group and we went on to build websites and intranets for large, well known brands including Visa, BlackBerry and General Dynamics.
I was prevelaged to help lead the design [Capcom homepage] and win the pitch to build and maintain one of Japans most prestigious video game companies. As well as the creative and together with Matt Isaacs we also created the front-end code for the main website as well as all the micro websites for mobile and desktop (e.g. Monster Hunter and Street Fighter in Europe).
Working under the guidance of Creative Director we adopted a design influenced by Flat Design with hints of Web 2.0 to bring the designs to life and win the pitch to build the intranet for Visa. I then worked on my own to create all the front-end code and then helped to build the back end PHP functionality. View Photoshop sample 1, sample 2.
A truly digital project for BlackBerry I was involved in both the design and build of both the micro site and the quiz on a large touch screen interface that scaled up in size using jQuery Mobile. As part of a development team I was involved with both the design and the front-end build alongside .NET programmer Chris Rose who programmed the quiz backend.
I created this successful side project to learn about all aspects of website creation and marketing. With the help of content editors Future Movies evolved into 7000 users a day site and still receives the occasional update.Visit the site
I joined this startup helping to develop the brand and graphics both offline and online. I went on to contribute to Eteach becoming a Hitwise Top Ten company in the Recruitment Sector using SEO strategy that is still successful today. The site featured heavily in the top one and two spots on search engine results pages and is a recognised brand for all teachers.
Working collaboratively with education and IT professionals, I was involved in the design (Photoshop and Illustrator) of all our products include UI for Talent Pool, Applicant Tracking, Temporary Staff Management, Teaching resources and all of our job boards on various Local Education Authority websites. I was also responsible for maintaining W3C standards, acessability and writing and maintaining style guides for both print and web.
More can be found on my printed portfolio. This includes websites, intranets and retainer work for Siemens, British Gas, General Dynamics, SMEs and charities.
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